Why You Should Not Design Your Own Minisite

Written by assistant on March 9th, 2010

Minisite design: do you know what that means? Or have you ever heard of the term minisite design? Well, minisite design is basically just a simple and static HTML design for your product sales letter or squeeze page. Usually minisite design is a term that only Internet marketers know. People outside the world of Internet marketing most likely do not know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.

Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. But think about it, when visitors land on your page and you’re selling them your product or service, do you expect them to believe you when you don’t even have a decent design that goes with the sales letter? I’m sure that you will doubt the website owner and not buy his product or service.

The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. For this single reason alone, you ought to really get a minisite design done by a professional. If you have a poor minisite design yet you say to yourself – I want to own a profitable internet business, you’re wasting valuable traffic since your website won’t convert well.

Now, you may think that you want to design a minisite by yourself. Well, the answer is NO you really don’t want to do it yourself. If you don’t know anything about graphics, I highly recommend you to NOT do it on your own. There are 3 reasons for this. The first one is that your design is most likely very poor in quality. Second, you’d spend countless hours trying to design your minisite and your final design will still be very poor. You’d be a lot better spending your time to do stuff that you’re good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.

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